Educational Institutional Websites: A study on effect of gender factor in the influential variables for selecting a College with special reference to Kottayam District

Abstract

Education has never been cheap. Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions. Already there is cutthroat competition among various private educational institutions. However, the success of these institutions will be possible only by building customer loyalty through customer satisfaction and it has become a challenging one. A well designed educational marketing strategy is the need of the hour for ensuring success and survival in the market. Right communication strategy at the right time can ensure easy approachability.The purpose of this paper was to explore whether the role of the internet and educational institutional websites plays in male and female students while selecting a particular college.