A Study on the Impact of Online Brand Trust and Sales Promotion as Competative Strategis in Online Buying Decisions by the Consumers

Abstract

It's world with high competition dynamism and complexities which have forced the organization to change dramatically due to rising customer expectations. Markets are under constant pressure to deliver finest to their customers. Online shopping has obtained very important position in the 21st century as most of people are busy, loaded with hectic schedules. In such a situation online shoping became the easiest and most suitable mode for their shopping.