Abstract:
Indian organic foods consumers’ behaviour is worth investigating to sustain the continuous
growth of organic foods consumption. Indian market for organic products has experienced rapid expansion
through the introduction of certified organic products. Organic food industry captures the consumers in
India through brands and labelling of organic food products. The purpose of the study is to evaluate the
influence of Brand Trust (BT) and Brand Loyalty(BL) towards the consumer’s preference on organic food
products.
