Abstract:
Education has never been cheap.Students and the parents are always aware of the rising cost
of education irrespective of mushroom growth of educational institutions.Already there is
cutthroat competition among various private educational institutions.However;the success of
these institutions will be possible only by building customer loyalty through customer
satisfaction and it has become a challenging one.A well designed educational marketing
strategy is the need of the hour for ensuring success and survival in the market.Right
communication strategy at the right time can ensure easy approachability.
The purpose of this paper was to explore whether the role of the internet and educational
institutional websites plays in male and female students while selecting a particular college.
The findings from this study support previous research on the increased use of the internet in
the decision-making process and selection of colleges by potential students.It emphasizes the
need for colleges to have attractive and clearly understood web pages with readily navigable
information on such characteristics as programs,course offerings,location,and relevant
accreditations.This is critically important us visiting the website and what was found there
was a precursor to a decision to visit the campus.This paper examines whether gender is a
dominant factor in decision making of selecting a college.This study concluded that the
selection of the college by both male and female students purely based on the critical
evaluation of the influential variables shown in the website of the colleges and not by their
gender difference.
