Dr.Anish.B.Bhaskaran (Vice Principal)

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CONSUMER BEHAVIOUR ATTITUDE TOWARDS PRINT MEDIA ADVERTISEMENT WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT

Asst.Prof.Anish.B.Bhaskaran (Journal of Emerging Technologies and Innovative Research (JETIR), 2019-06)

It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their ...
“A study on problems and challenges on digital Payment System as an ease of payment mechanism among customers in E-Commerce scenario with special reference to Kottayam District”

Asst.Prof.Anish B Bhaskaran (CIKITUSI JOURNAL FOR MULTIDISCIPLINARY RESEARCH, 2019-04)

Digital payment system is andigital medium that allows customers to make digital commerce transactions for their purchase. Consumers have moderate level of awareness about digital payment and there is still some problems ...
Educational Institutional Websites: A Study on effect of gender factor in the influential variables for selecting a college with special reference to Kottayam District

Asst.Prof.Anish.B.Bhaskaran (International Research Journal of Management and Commerce, 2018-01)

Education has never been cheap.Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions.Already there is cutthroat competition among various ...