Sustainable development is the process of development that met the needs of the present generation without compromising the ability of future generations. The study aims to measure the relationship between economic behavior ...

It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their ...

Education has never been cheap.Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions.Already there is cutthroat competition among various ...

Employee turnover is a crucial fact in IT industry now a day. The term ‘EMPLOYEE TURNOVER’ is commonly defined as, “the gradual reduction in the number of employees through retirement, resignation or death. Whenever a ...

An average Indian investor is risk averse and not willing to think beyond the traditional investments avenues such as fixed deposits, property, gold etc. Thefinancial markets in the country has grown by leaps and bounds ...

In Indian economy, banks and financial institutions plays a crucial role. Their performance indicates the direction of growth of our economy. The Indian banking sector has been facing serious problems on account of the ...

Kerala is a state with a large number of migrant labour from different parts of the country such as Orissa, West Bengal and Bihar. It would not be wrong to say that the development of Kerala, especially at the grass root ...

Political Marketing has a wide scope in the coming era. It is blend of marketing with political science. This paper aims to examine which political behavior creates brand image among voters and to measure how political ...

Tourism industry has moved to be the one of the major source of income to India and going through a significant phase of growth and development. The growth in Indian tourism industry both in terms of Tourist arrival and ...

The concept of employee turnover in IT sector has attained significant attention in recent years. The study shows that organization culture has a direct effect on employee turnover. The objective of the study is to know ...