Political Marketing has a wide scope in the coming era. It is blend of marketing with political science. This paper aims to examine which political behavior creates brand image among voters and to measure how political ...
Asst.Prof.Seethu John(Studies in Indian Place Name, 2020-03)
Sustainable development is the process of development that met the needs of the present generation without compromising the ability of future generations. The study aims to measure the relationship between economic behavior ...
Retail traders gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The retails traders has emerged as one of the most dynamic and fast-paced industries ...
Tourism industry has moved to be the one of the major source of income to India and going
through a significant phase of growth and development. The growth in Indian tourism industry
both in terms of Tourist arrival and ...
Education has never been cheap. Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions. Already there is cutthroat competition among various ...
It's world with high competition dynamism and complexities which have forced the organization to change dramatically due to rising customer expectations. Markets are under constant pressure to deliver finest to their ...
As technology and lifestyle change, conventional banking activities giving way to digital baking(e-banking) recently in the form of mobile banking (m-banking). This paper examines which factor is having major influence on ...
Asst.Prof.Anu Mary John(International Journal of Business and Management Invention (IJBMI), 2019-04)
Nowadays mobile app based taxies are tremendously increasing and they are being frequently
used by the travelers in their day to day busy life. These taxies provide a lot of benefits to the users in terms of
safety, ...
Asst.Prof.Anish.B.Bhaskaran(Journal of Emerging Technologies and Innovative Research (JETIR), 2019-06)
It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their ...
Asst.Prof.Anish B Bhaskaran(CIKITUSI JOURNAL FOR MULTIDISCIPLINARY RESEARCH, 2019-04)
Digital payment system is andigital medium that allows customers to make digital commerce
transactions for their purchase. Consumers have moderate level of awareness about digital
payment and there is still some problems ...
Poverty is a condition in which people lacks financial resources or monetary resources to fulfill their basic needs for living. The consequences of poverty is reflected every rural people lives. Micro finance has been ...
Asst.Prof.Philson Philip(International Journal of Creative Research Thoughts (IJCRT), 2017-09)
Studies related to currencies round the world, always shows a negative aspect on fall in value of currency. Devaluation of currency is the official lowering of value of currency related to another currency or group of ...
Foreign Trade is the important factor in economic development in any nation. Foreign trade in India comprises of all imports and exports to and from India. The Ministry of Commerce and Industry at the level of Central ...
Foreign Trade is the important factor in economic development in any nation. Foreign trade in India comprises of all imports and exports to and from India. The Ministry of Commerce and Industry at the level of Central ...
In Indian economy, banks and financial institutions plays a crucial role. Their performance indicates the direction of growth of our economy. The Indian banking sector has been facing serious problems on account of the ...
Asst.Prof.Preetha Thomas(Journal of Emerging Technologies and Innovative Research (JETIR), 2019-06)
Micro, small and medium enterprises enjoy a distinct position in the socio- economic development of any nation; particularly a developing nation like India. In order to protect, support and promote micro, small and medium ...
Asst.Prof.Preetha Thomas(International Journal of Scientific Research, 2018-06)
Kerala is a state with a large number of migrant labour from different parts of the country such as Orissa, West Bengal and Bihar. It would not be
wrong to say that the development of Kerala, especially at the grass root ...
Asst.Prof.Preetha Thomas(IOSR Journal of Business and Management (IOSR-JBM), 2018-06)
An average Indian investor is risk averse and not willing to think beyond the traditional investments avenues such as fixed deposits, property, gold etc. Thefinancial markets in the country has grown by leaps and bounds ...
Employee turnover is a crucial fact in IT industry now a day. The term ‘EMPLOYEE TURNOVER’ is commonly defined as, “the gradual reduction in the number of employees through retirement, resignation or death. Whenever a ...
Asst.Prof.Juby Thomas(Journal of Engineering Science, 2019-10)
The concept of employee turnover in IT sector has attained significant attention in recent years. The study shows that organization culture has a direct effect on employee turnover. The objective of the study is to know ...