http://202.88.229.59:8080/xmlui/handle/123456789/2103 Tue, 14 Apr 2026 19:38:50 GMT 2026-04-14T19:38:50Z http://202.88.229.59:8080/xmlui/handle/123456789/5819 Customer Satisfaction in Retail Services: A Study with Reference to Kottayam District in Kerala Dr. Seethu John The main aim of this research paper is to ascertain the factors influencing the service quality of retail services in the study area and to identify the strategies of retail services leading to customer satisfaction of retail services as well as to measure the influence of demographic variables on the level of satisfaction of retail services. Sat, 01 Jun 2024 00:00:00 GMT http://202.88.229.59:8080/xmlui/handle/123456789/5819 2024-06-01T00:00:00Z http://202.88.229.59:8080/xmlui/handle/123456789/3249 Is Political Candidate/Leader Plays as a Brand Marketing Tool to Build an Image Among the Voters Which in turn Achive the Simple Majority? Asst.Prof.Seethu John Political Marketing has a wide scope in the coming era. It is blend of marketing with political science. This paper aims to examine which political behavior creates brand image among voters and to measure how political behavior related with political marketing for winning the election by the political leaders. This study is conducted in Kottayam District. Mon, 01 Jun 2020 00:00:00 GMT http://202.88.229.59:8080/xmlui/handle/123456789/3249 2020-06-01T00:00:00Z http://202.88.229.59:8080/xmlui/handle/123456789/3248 Are Economic Knowingness, Attitude and Behaviour of the Individual Leads the Economic Sustainability Model Asst.Prof.Seethu John Sustainable development is the process of development that met the needs of the present generation without compromising the ability of future generations. The study aims to measure the relationship between economic behavior towards economic sustainability. Sun, 01 Mar 2020 00:00:00 GMT http://202.88.229.59:8080/xmlui/handle/123456789/3248 2020-03-01T00:00:00Z http://202.88.229.59:8080/xmlui/handle/123456789/3247 A Study on Consumer Gratification Towards Retail Traders at Kottayam-Kerala Asst.Prof.Seethu John Retail traders gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The retails traders has emerged as one of the most dynamic and fast-paced industries due to the entry of the new several players.Indian Retail Industry has immense potential as India has the second-largest population with the affluent middle class, rapid urbanization, and solid growth of the internet, 20 percent of the country's Gross Domestic Products and arrond 12 percent of the employment. Wed, 01 Jan 2020 00:00:00 GMT http://202.88.229.59:8080/xmlui/handle/123456789/3247 2020-01-01T00:00:00Z