http://202.88.229.59:8080/xmlui/handle/123456789/2104 2026-04-14T19:43:09Z 2026-04-14T19:43:09Z Asst.Prof.Anish.B.Bhaskaran http://202.88.229.59:8080/xmlui/handle/123456789/2584 2020-07-01T12:22:49Z 2019-06-01T00:00:00Z

CONSUMER BEHAVIOUR ATTITUDE TOWARDS PRINT MEDIA ADVERTISEMENT WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT Asst.Prof.Anish.B.Bhaskaran It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their customers. With the advent of technology, marketers have identified latest advertising media options to reach out to target audience. But the conventional ways of print advertisements still holds a deeper penetration and coverage. Various researchers and practitioners have studied the area of print media. The problem for the study is “consumer behaviour attitude towards print media advertisement with special reference to Kottayam district. The objective of this paper is to know the consumer behaviour attitude towards print media advertisement. The study aims to know the consumer behaviour in association with variables such as amusement, informativeness, credibility and nuisance. The study also knows the relation between influential variables and consumer behaviour on newspaper advertisement. The study is conducted in readers of Kottayam District. 81 samples were collected with structured questionnaire through google form. Simple random sampling method was adopted for the sample collection. This study is in analytical nature. The study conclude that there is direct positive relation between perceived amusement, informativeness, credibility and consumer behaviour attitude on print media advertisement whereas nuisance has direct negative relation with consumer behaviour And also the influential variables has direct impact on consumer behaviour

2019-06-01T00:00:00Z Asst.Prof.Anish B Bhaskaran http://202.88.229.59:8080/xmlui/handle/123456789/2583 2020-07-01T12:20:05Z 2019-04-01T00:00:00Z

“A study on problems and challenges on digital Payment System as an ease of payment mechanism among customers in E-Commerce scenario with special reference to Kottayam District” Asst.Prof.Anish B Bhaskaran Digital payment system is andigital medium that allows customers to make digital commerce transactions for their purchase. Consumers have moderate level of awareness about digital payment and there is still some problems and challenges faced by the customers in the ECommerce scenario. The aim of this study is to have an eye on the problems and challenges on digital payment system as an ease of payment mechanism among customers in E- Commerce scenario with special reference to Kottayam District. The area of the study is Kottayam district with a sample size of 100 respondents by adopting convenience sampling method. Primary data is collected through interview schedule. Simple percentage analysis and likert scale analysis were used for data analysis and interpretation. The study concluded that , as cash circulation has still major role in transaction, which requires more awareness programs to digital payment among customers as an easy source of payment mechanism. Hope this study will contribute the economy with a positive sign on go India Digital.

2019-04-01T00:00:00Z Asst.Prof.Anish.B.Bhaskaran http://202.88.229.59:8080/xmlui/handle/123456789/2105 2020-07-01T12:23:28Z 2018-01-01T00:00:00Z

Educational Institutional Websites: A Study on effect of gender factor in the influential variables for selecting a college with special reference to Kottayam District Asst.Prof.Anish.B.Bhaskaran Education has never been cheap.Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions.Already there is cutthroat competition among various private educational institutions.However;the success of these institutions will be possible only by building customer loyalty through customer satisfaction and it has become a challenging one.A well designed educational marketing strategy is the need of the hour for ensuring success and survival in the market.Right communication strategy at the right time can ensure easy approachability. The purpose of this paper was to explore whether the role of the internet and educational institutional websites plays in male and female students while selecting a particular college. The findings from this study support previous research on the increased use of the internet in the decision-making process and selection of colleges by potential students.It emphasizes the need for colleges to have attractive and clearly understood web pages with readily navigable information on such characteristics as programs,course offerings,location,and relevant accreditations.This is critically important us visiting the website and what was found there was a precursor to a decision to visit the campus.This paper examines whether gender is a dominant factor in decision making of selecting a college.This study concluded that the selection of the college by both male and female students purely based on the critical evaluation of the influential variables shown in the website of the colleges and not by their gender difference.

2018-01-01T00:00:00Z